Use Higher Prices To Sell More

Customers don’t buy products.

They buy the perception of value. 

A great product decides how much money you can make,

But pricing can make or break your sales.

If you don’t know how to price your products,

Clients will assume that the low price tag means low quality.

So, you can use The Psychology Of Perceived Value to convert people into customers.

People Like The 3’s

You can offer 3 pricing tiers, basic, mid-range, and premium.

Psychologically, most buyers choose the middle option.

Use The Decoy Effect

You can introduce an ultra-premium version.

It makes the next-highest option feel like the best deal.

Also,

You can avoid decimals, 99$ feels more expensive than 99.00$

Use a Higher Original Price

You can show at the beginning of the page a higher price, before the discount,

So customers feel they are stealing from you.

Brand Your Product As Exclusive

Pricing isn’t numbers, it’s a perception.

To use scarcity you can say “Exclusive Release”, instead of “Limited Stock”.

The lowest price of a product doesn’t mean the offer is better,

It decreases the perceived value for potential buyers.

P.S.: If you want to get better results with your Shopify store, using The Psychology of Perceived Value, DM us now “ECOM”.