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- How To Win Customers In Seconds.
Hey, e-commerce owners,
Many people don’t know this but,
Most customers decide to buy within seconds,
Driven by impulses.
This means you have a small window to convert them and maximize your sales.
You can control the impulses with 3 easy steps:
With One-Click Checkout
Try to reduce the friction.
The longer the checkout takes, the more sales you lose.
People don’t like waiting, especially when they are buying something online.
Another great way to overcome this is to have:
Instant Answers
Try to implement:
Clear product info,
FAQs,
And chatbot assistance to avoid hesitation.
Mobile Optimization
Most impulse buys happen on mobile.
To take advantage, speed and easy navigation are critical.
Also, try to avoid Dark Patterns, these are deceptive tactics that might boost short-term sales but damage long-term trust.
These are the most used ones:
False Urgency
“Only 1 left!”,
But there are 100 more products left.
Clients can see through false urgency, and they will stop buying from you in the future.
Late Hidden Fees
No one likes surprise charges at checkout.
To avoid this, you can show the total cost at the beginning.
Difficult Cancellations
If you make your subscriptions hard to cancel,
It will frustrate your buyers and also can lead to bad reviews.
Misleading The Buttons
If they press the “Continue” button,
And they get subscribed to your newsletter,
They might get angry and stop buying from your online store.
Try to be clear in your wording.
Start using the 3 steps to maximize your profits and build a successful Shopify store.
If you want to install these strategies in your store,
