- ShopifyMillions
- Posts
- 🌍 How to Build a Brand That People Follow (Even If They Never Buy Yet)
🌍 How to Build a Brand That People Follow (Even If They Never Buy Yet)
Before they buy from you, they need to believe in you. In 2025, attention ≠ intent—but attention still prints money.
Shopify Millions
October 01, 2025
🧠 What You’ll Learn:
Why the top DTC brands act like media companies before anything else
The content pyramid framework that balances education, emotion, and entertainment
A plug-and-play weekly content planner
Real-world tactics from OSEA, Liquid IV, Bala & more
🔥 Brand-as-Media: The New Playbook
In the past, brands bought attention. Now, they earn it.
Billion-dollar DTC brands like OSEA Malibu, Liquid IV, and Bala didn’t scale by screaming discounts.
They built connection before conversion.
“We’re not just selling skincare. We’re educating you on seaweed, sustainability, and self-care.”
— OSEA Malibu Team
🎯 Goal: Become a brand people follow even if they’re not ready to buy. Because when they are… you’re the first brand they trust.
🎯 The Content Pyramid (Visual Framework)
Content Type | Purpose | Format Examples |
|---|---|---|
Educational | Build authority & solve problems | How-tos, tutorials, guides, FAQs |
Entertaining | Make the brand relatable & sharable | Memes, trends, skits, reactions |
Emotional | Deepen resonance & loyalty | Founder stories, values, customer journeys |
💡 The best-performing content blends at least 2 layers (e.g. “educational + emotional”).
💡 Weekly Content Planner (Template You Can Use)
Day | Content Type | Topic Example |
|---|---|---|
Monday | Educational | “3 Reasons Our Electrolytes Work Better Than Gatorade” |
Tuesday | Emotional | “Why We Started This Brand: A Story From the Founder” |
Wednesday | Entertaining | “What Your Water Bottle Says About You” (Trend skit) |
Thursday | Product Feature | “How to Use Our Cleanser for Maximum Glow” (UGC style) |
Friday | Community Focus | “Customer of the Week: Sarah’s 60-Day Journey” |
Saturday | Promo/Drop Tease | “Sneak Peek: Next Week’s Launch (Only in Stories)” |
Sunday | Personal/Founder | “3 Things I Learned This Week Running a DTC Brand” |
🛠️ Tool Suggestion: Use Notion or Airtable with this layout to stay consistent.
📱 Execution Strategy: The 3-Reel Stack
Use 1 product, 3 ways:
Testimonial — A real customer reaction or UGC reel
Origin Story — Share the inspiration or R&D behind the product
3 Ways to Use It — Quick, helpful demo (hook in 2 sec)
📌 Pin all 3 to your IG profile for conversion stacking.
Most people don’t buy the first time—but the 3rd touch? That’s where magic happens.
🧠 Marketing Tip
“People buy from brands they know. But they rave about brands they relate to.”
📍 Start by making your content useful, not just pretty.
📍 Add value before asking for the cart.
🧰 Plug-and-Play Resources You Get
✅ Charts: Content pyramid + brand growth metrics
✅ Templates: Weekly IG/TT planner (in Airtable / Notion)
✅ Frameworks: Reels + email + PDP content cohesion
✅ Examples: OSEA, Liquid IV, Chamberlain Coffee
🚀 Ready to Build a Brand They Obsess Over?
👉 Tap here: @ShopifyMillions
👉 Reply “BRAND ME” or click here: https://tally.so/r/wdeZao
And we’ll send you our full Content Engine Blueprint.
🧩 Final Thought:
“If you want your brand to last 10 years, make content that adds value today—and emotion that echoes tomorrow.”
Let’s build a brand that’s watched, shared, and remembered.